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From Kendall Jenner’s signature barely-there bikinis to Skims’ sculpting, size-inclusive designs, this curated edit brings supermodel-approved swimwear within reach.
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While the exotic locations favoured by Kendall Jenner, Irina Shayk, and Bella Hadid—think the sun-drenched shores of the Bahamas, Turks and Caicos or Capri—might feel unattainable, replicating their effortless off-duty beach style is far more achievable than one might assume.
To spare you hours of trawling through Instagram photo dumps or sifting through countless style accounts dissecting the wardrobes of It girls, we’ve compiled a definitive guide to their favourite accessible swimwear brands. Contrary to popular belief, It girls aren’t exclusively clad in Pucci’s iconic prints or Missoni’s signature chevrons. Instead, Victoria’s Secret veterans like Vittoria Ceretti and Alessandra Ambrosio—two women with careers shaped by their discerning taste and unparalleled exposure to swimwear—have turned to affordable alternatives such as Sommer Swim and Australian label Faithfull the Brand.
Much like the It girls themselves, each brand on this list has its distinct aesthetic. Some embrace sleek sensuality with V-cut bottoms, push-up silhouettes, and barely-there string tops, while others champion functionality, boasting premium Italian Lycra prized for its stretch, durability, and resistance to chlorine.
Whether your priorities lie in flattering cuts, superior fabrication, or timeless design, this selection of the best affordable swimwear brands to shop in Australia ensures there’s something to suit every taste and body type.
Vogue’s top picks
- Best overall affordable swimwear brand: Faithfull the Brand
- Best patterned affordable swimwear brand: Sir.
- Best barely-there affordable swimwear brand: Sommer Swim
- Best affordable swimwear brand for larger cup sizes: Skims
The best affordable swimwear brands of 2025
Faithfull the Brand
Aussie-founded and B Corp-certified since 2021, Faithfull excels as an all-rounder, bringing timeless versatility to every summer wardrobe. Known for its vintage-inspired patterns and flattering cuts, the brand seamlessly blends function with fashion across its swimwear range. From tanning-friendly triangle bikinis to ruched balconette tops and vintage-style floral prints, Faithfull’s designs cater to all tastes—and high-profile customers, counting both Kate Middleton and Katie Holmes among its brand advocates.Â
Size range: XS – XXL | Price: Final sale pieces starting from $27 | Shipping: $20 express delivery
Sir.
​​Another standout Aussie label, Sir. swim delivers sleek, minimalist silhouettes with an edge. Known for its form-fitting triangle Lycra sets, the brand elevates simplicity with thoughtful details—think intricately beaded straps, asymmetrical tie-side briefs, and abstract, landscape-inspired prints that evoke effortless summer escapism.
Size range: 6 petite – 14 | Price: Starting from $90 | Shipping: $12 express delivery
Aere
Known for its wardrobe and swimwear staples with sustainable credentials, Aere—exclusive to Aussie retailer The Iconic—specialises in minimalist sets and one-pieces elevated with subtle beaded accents or sculpted one-shoulder styles. Affordable yet luxe in feel, this brand is likely already dominating your Instagram feed and could easily be mistaken for high-end swim designers.
Size range: XS – 3XL | Price: Starting from $7 | Shipping: $15.95 express delivery
Sommer Swim
Inspired by Hollywood’s jet-setters’ chic European summer lifestyle, Sommer Swim has become a go-to for modern-day muses. Crafted from Italian Lycra and available in jewel-tone colourways, its designs exude free-spirited luxury. With Slim Aarons-inspired campaigns and silhouettes favoured by Kendall Jenner and Bella Hadid, Sommer’s offerings—double-string thong bottoms, push-up halter necks, and gold clasp cut-outs—nail the understated, sensual aesthetic.
Size range: XS – L | Price: Starting from $59 | Shipping: Domestic express delivery
Bond-Eye
Bondi-born and celebrated for its ethical production methods, Bond-Eye Swim handcrafts each piece using select fibres that offer four-way stretch and uni-sizing. Designed to fit A-E cups, the brand’s signature crinkle fabric minimises material waste, making it a smart choice for environmentally conscious shoppers. With fans like Hailey Bieber, Kendall Jenner, and Kim Kardashian, Bond-Eye Swim’s bold, vibrant pieces are the effortless shortcut to modern beachside cool.
Size range: XS – L | Price: Starting from $42 | Shipping: $15.95 express delivery
Peony
Fittingly named after the flower that marks the start of summer, Aussie-turned-global brand Peony is lauded for its signature floral prints. Designed in-house from hand-drawn sketches and crafted with custom fabrics, its swimwear is synonymous with delicate femininity and a touch of whimsy. With a presence in global stockists, Peony is beloved by the international style set.
Size range: XS-XL | Price: Starting from $27 | Shipping: $15.95 express delivery
Seafolly
Seafolly’s versatile designs—spanning a spectrum of colours, textures, and prints—embody its 1970s-born spirit of Aussie free-spirited confidence. Gigi Hadid, a former face of the brand, still channels its surfer-girl ethos, while Lily Collins (a.k.a. Emily in Paris) highlights its appeal beyond Bondi’s shores. With global recognition and celebrity wearers, Seafolly remains a timeless, foolproof choice.
Size range: XXS – XXXL | Price: Starting from $14 | Shipping: $15.95 express delivery
Cos
While Cos might not be the first brand that comes to mind for swimwear, its minimalist, contemporary designs translate effortlessly from office-ready classics to beach attire. For the purist, its simple scoop-neck one-pieces are bound to make a timeless addition.
Size range: XS – L | Price: Starting from $21.60 | Shipping: $15.95 express delivery
Skims
Naturally, Skims—Kim Kardashian’s brainchild—earns its place in this It girl-approved edit. True to its mission, Skims’ swimwear comfort with confidence and high-impact designs for all body types. From high-shine cut-out monokinis to bold triangle colourways like hot pink with neon lime accents, each piece guarantees a standout moment—just like its founder.
Size range: XXS – 4X | Price: Starting from $26 | Shipping: Free express delivery on orders over $125
Dazie
Already a staple for Gen-Z Aussie fashion and beauty influencers, Dazie (another The Iconic exclusive) delivers playful swimwear perfect for youthful maximalism. Think leopard sets, tropical prints and pastel tie-dye suits.
Size range: XXS – 4XL | Price: Sale prices starting from $7 | Shipping: $15.95 express delivery
Cotton On
Reliable and affordable, Australian brand Cotton On delivers exactly what you need from your swimwear: lightweight fabrics, removable padding, and an array of colourways. Whether you’re drawn to velour midnight-blue triangle bikinis or prefer two-toned underwired balconettes, Cotton On offers well-priced options to suit every style. From twist-front bras and frilled bottoms to micro-bows and stripe details, these designs easily cater to all tastes.
Size range: XXS -5XL | Price: Sale prices starting from $7 | Shipping: $15.95 express delivery
Atmos&Here
If you prefer sensual cuts—think bustier balconettes or plunging V-necklines—Atmos&Here will prove ideal. Its range is designed with a focus on flattering fits, including adjustable thick square straps and medium-coverage, high-rise bottoms. With added stretch, these bikinis and one-pieces cater to women with bigger busts, offering trend-forward cuts and prints that steer clear of frumpier designs on the market.
Size range: 6 -18 | Price: Sale prices starting from $10.50 | Shipping: $15.95 express delivery
Rhythm
Founded in 2003 for free-spirited surfers, musicians, and travellers, Rhythm’s swimwear channels a sense of wanderlust and laid-back style. Now stocked at bohemian retailer Free People, Rhythm offers a boho take on traditional swimwear. Inspired by Australia’s unique coastal heritage, the brand blends alternative surf culture with effortless, flattering designs. Think sweeping bra fronts, curved hip details, and wave-like silhouettes—crafted to celebrate your shape while balancing comfort and style.Â
Size range: XS – XXL | Price: Sale prices starting from $8 | Shipping: $15.95 express delivery
Rip Curl
Renowned for its expertise in surfing wetsuits, Rip Curl channels its advanced technology into swimwear that combines practicality with style. From UPF 50+ sun-protective one-pieces and surf suits to vibrant, electric-pink scoop-neck designs, Rip Curl offers swimwear that shields you from the sun while keeping you beach-ready. Even Aussie actress Nicole Kidman recently showcased the brand’s sculpting black wetsuit on a trip to the beach.
Size range: XXS – XXL | Price: Sale prices starting from $24 | Shipping: $15.95 express delivery
Bydee
Founded by Dessy Hairis, Bydee channels Mediterranean influences with designs that reflect its founder’s keen eye for detail. Each piece evokes European charm, featuring prints like blue paisley inspired by the Aegean’s azure waters and warm tones reminiscent of Spanish markets. Since gaining prominence on TikTok, Bydee has amassed a notable following, with advocates including Millie Bobby Brown, Alessandra Ambrósio, Winnie Harlow, and Bella Hadid.
Size range: S – XL | Price: Sale prices starting from $35 | Shipping: $14.99 express delivery
Billabong
Another iconic Aussie surf brand, Billabong elevates its swimwear collection with versatile bikinis and vibrant prints that go beyond its classic surf heritage. The 70s-founded label remains fresh and relevant, counting celebrities like Madelyn Cline and Kaia Gerber among its fans.
Size range: XS – XL | Price: Sale prices starting from $20 | Shipping: $15.95 express delivery
Andie
Designed for modern life, Andie’s swimwear solves common beach frustrations with a focus on quality, fit, and comfort, eliminating the need for constant adjustments. Its inclusive collections cater to long torsos, larger busts, full coverage, plus sizes, and maternity, with each drop inspired by the style of popular beach destinations, giving every collection its distinct flair.
Size range: XS – 3XL | Price: Sale prices start from $17 | Shipping: $17 express delivery
Roxy
Roxy, known for its focus on active and adventurous beachgoers, is a trusted brand among female athletes worldwide. Its swimwear balances design and functionality, offering options suited for both watersports and beachside relaxation.
Size range: XS – L | Price: Sale prices starting from $23 | Shipping: $12.95 express delivery
What should you look for when purchasing swimwear?
When shopping for swimwear, it’s crucial to prioritise your specific needs and desires. For functionality and support, consider swimwear brands and swimwear styles that cater to a wide range of requirements, such as sun protection, inclusive sizing, or high coverage. Reliable options include Andie and heritage brands like Billabong and Roxy, which utilise advanced design technology. If your budget is limited, cheap bikinis don’t have to mean a compromise on style. The best affordable bikinis and swimwear styles from leading swim brands offer a variety of patterns, cuts, and even celebrity-approved designs, ensuring affordability without sacrificing design.
How can you find the perfect fit when shopping for swimwear online?
Given the variations in brand sizing, a smart strategy is to start by taking your measurements. Once you know your size, compare it to each brand’s size guide in order to find the best fit. Another tip is to read reviews to see whether customers recommend sizing up or down, or if the product runs true to size. If you’re between sizes, consider alternate sizing for bikini tops and bottoms—especially if you’re top-heavy or pear-shaped. Flattering bikinis aren’t just about the product but understanding your body type and choosing brands and styles that highlight your best features.
Which swimwear styles are on trend in 2025?
Swimwear trends for 2025 are defined by cut-outs, statement accessories, and bohemian influences, as seen on the SS25 runways. At Prada, colour-block bandeaus took centre stage, while Valentino spotlighted chunky, maximalist jewellery, perfect for elevating any swimwear look. Meanwhile, Chloe’s revival has fuelled Gen Z’s fascination with indie sleaze and undone bohemian prints. The key to on-trend swimwear in 2025? Layered accessories, innovative cuts, and subtle nods to indie styling with a vintage-modern high-low twist.