By Lately, cosmetic medical clinics in Australia, including Dr Face, have adjusted how they present their cosmetic treatments and services online. The main reason behind this shift is the tightening of regulations by the Australian Health Practitioner Regulation Agency (AHPRA) and the Therapeutic Goods Administration (TGA). As a result, many clinics no longer list specific products or procedures on their websites or in their articles. This decision is deeply rooted in ensuring compliance with these guidelines while maintaining a focus on patient care and safety. Here’s some insight into what this means for you when you’re looking for safe, effective aesthetic treatments.
Understanding the AHPRA and TGA Guidelines
AHPRA and the TGA have introduced stricter rules to safeguard the public from misleading or inappropriate marketing, particularly when it comes to medical and cosmetic treatments. These guidelines aim to protect consumers from being influenced by exaggerated claims or unsuitable treatments, ensuring that all health services are presented truthfully and without undue promotion.
One of the key reasons behind these regulations is to maintain the integrity of medical care, particularly in the cosmetic field. While the demand for cosmetic procedures continues to rise, the need for responsible advertising is more critical than ever. For example, terms like “anti-wrinkle” and “filler” are often associated with quick fixes or temporary beauty solutions. However, medical professionals are keen to avoid creating unrealistic expectations, and that’s where these new advertising restrictions come into play.
Dr Face is proud to operate within these regulations because they align with our core mission: prioritising patient care and delivering safe, effective treatments. As doctors, we fully support these guidelines, as they help prevent the exploitation of vulnerable individuals or those seeking aesthetic changes under false pretences. At Dr Face, we are committed to providing accurate, reliable information and ensuring that every patient understands the process and benefits of their chosen aesthetic treatments.
Why Don’t We List Treatments on Our Website?
With the tightening of these guidelines, cosmetic medical clinics like Dr Face have opted not to list specific treatments or procedures on their websites. While this may seem inconvenient, it actually reflects our commitment to providing individualised patient care and ensuring the highest standard of safety.
By not listing treatments, we eliminate the risk of patients self-diagnosing or selecting procedures based on incomplete information. Every individual is unique, and what works for one person may not be suitable for another. The absence of a treatment list encourages potential patients to contact our clinic directly, so we can guide them to the appropriate treatment based on a thorough consultation.
Our aim is to provide patients with personalised solutions tailored to their aesthetic goals. Whether you’re seeking subtle enhancements or more dramatic results, our approach is to treat the root cause of the concern, ensuring a natural and balanced outcome that complements your overall appearance.
The Importance of Personalised Consultations
At Dr Face, we believe that every treatment journey begins with a comprehensive personal skin consultation. When you call our clinic, our friendly team will assist you in booking an appointment where an experienced doctor can assess your unique facial structure, skin condition, and personal goals. This one-on-one consultation allows us to create a treatment plan that is specifically designed for you.
The team at Dr Face has an in-depth understanding of skin health and facial aesthetics for both men and women. We do more than just plump lips or smooth wrinkles — we focus on achieving long-lasting, natural results. Our approach ensures that no one will know you’ve had “work done.” Instead, they’ll simply notice a refreshed, more youthful version of you.
Returning Patients: Convenient Online Booking
While we don’t publicly list treatments, our returning patients have full access to our services. Once you’ve undergone an initial consultation and treatment with us, you can easily view our full range of services and book your next appointment online. This system ensures that patients continue receiving the care they need with maximum convenience.
We also offer a range of appointment times to suit your schedule, including early morning, evening, and Saturday slots. Whether you’re a busy professional or a parent juggling multiple responsibilities, we make it easy to prioritise your skincare and aesthetic needs. Our luxurious clinics, located in Richmond and Shepparton, are designed to provide a welcoming, comfortable environment for all our patients.
A Focus on Long-Term Results and Patient Care
At Dr Face, we prioritise building long-term relationships with our patients. We don’t believe in quick fixes or temporary beauty trends. Instead, our focus is on understanding the underlying causes of your aesthetic and skin health concerns and providing solutions that enhance your natural beauty. By working within AHPRA and TGA guidelines, we ensure that every treatment is not only effective but also safe.
We understand that navigating the world of cosmetic treatments can be overwhelming. That’s why we’re here to guide you every step of the way. Whether you’re new to aesthetic treatments or seeking ongoing care, our team is dedicated to helping you achieve your aesthetic goals in a way that aligns with your health and wellbeing.
Chat to the Team at Our Cosmetic Medical Clinic in Melbourne
If you’d like to learn more about the cosmetic treatments we offer, we encourage you to contact our clinic directly or book a consult. Our cosmetic medical clinic’s experienced team is here to answer your questions and book your personalised consultation with one of our experienced doctors. Remember, returning patients can view our full aesthetic treatment list and book appointments online for added convenience. At Dr Face, patient safety and care come first. We look forward to guiding you on your journey!